The Pride SG

I've Outgrown the NDP, but Not My Love for Singapore Can you skip watching the National Day Parade and still be a proud Singaporean? One writer went looking for her patriotism, and found it now shows up in smaller, unexpected places too. Find out more 👉 https://tp.kindness.sg/3Ui7PFX

What Was All That World Cup Brouhaha About Be honest: did you actually understand the World Cup hype, or did you just go along with it? Someone who'd never cared about football finally found out what all the fuss was about. Find out more 👉 https://tp.kindness.sg/4bp3qad

Maybe Your Closest Friends Shouldn’t Look Like You Your closest friends probably look like you. Here's why that might be worth changing. Find out more 👉 https://tp.kindness.sg/44Bjj9I

Sowing Seeds For The Future By day, she works in healthcare. On the side, she runs Rental Hearts, free tuition for 60 underprivileged kids. Meet Tan Hui Ling, 28. Find out more 👉 https://tp.kindness.sg/4fp0QlK

The Business of Scalping (Kindness Not Included) Scalping keeps happening, from BTS to Dear You. What are we willing to take from each other for profit? And be honest, have you ever bought from a scalper? No judgment. We want to hear your story. Find out more 👉 https://tp.kindness.sg/4vQzETL

What retrenchment took from me, and what I unexpectedly learnt. 3,830 retrenchments last quarter alone. It's more common than we think, and harder to talk about than it should be. Here's how to actually show up for someone going through it. Find out more 👉 https://tp.kindness.sg/4y1IyiJ

The Singaporeans who found community in Wotagei Near the edges of the National Stadium, more than 80 Singaporeans have found community through an unlikely shared love of waving lightsticks to Japanese music. They call it Wotagei. Find out more 👉 https://tp.kindness.sg/3R75KeV

Inside Singapore’s Secret K-Pop Gift Culture BTS is back, and Singapore ARMYS are ready. But if you've never been to a K-pop concert, there's a whole culture happening inside and outside the venue that most people don't know about. Find out more 👉 https://tp.kindness.sg/3SQrYSN

Building a community one step at a time "Whatever, just dance" is the spirit behind Everdance Koko, where one woman got a community of aunties moving. Find out more 👉 https://tp.kindness.sg/4vCZ3Qm

It Takes More Than a Bonus to Raise a Child Raising a child in Singapore has never been easy. But it gets harder when it feels like something you're doing alone. Do we actually make room for families in our everyday lives, or is the kampung spirit we talk about just something we say? Find out more 👉 https://tp.kindness.sg/4eqnpqE

Clacking Tiles, Modern Ties Between calls of ‘Pong’ and ‘Chi,’ weekly mahjong sessions bring two generations together through conversation, shared stories, and friendly competition. Find out more 👉 https://tp.kindness.sg/4eVt74N

What's Happening in Haji Lane? As Haji Lane shifts from indie enclave to tourist hotspot, the change reflects more than evolving retail trends. It raises deeper questions about identity, representation, and the quiet role consumers play in shaping the spaces they inhabit. Find out more 👉 https://tp.kindness.sg/4wmm6jO

A Million Trees For A Million Futures Otterman set out to plant a million trees, but what makes his initiative powerful is the community that stands behind him. This Earth Day, SKM celebrates that, because when people lift each other up, we build something so much bigger than ourselves. Find out more 👉https://tp.kindness.sg/4d1HQtj

Our comment section has opinions. But does it have manners? Singapore's comment sections can be a warzone. Why do we lose all sense the moment we're behind a screen and how can we actually do better? Find out more 👉 https://tp.kindness.sg/4tp2HNi

We All Say We'd Give Up Our Seat. So What Stops Us? Some say we are not gracious enough to give them up. Others say people are too entitled in asking for one. As a society, how should we really be treating priority seats? Find out more 👉 https://tp.kindness.sg/3NqtIjF

Singapore Ranks Happy. So, Why Don't We Feel It? In 2025, Singapore was the second happiest country in Asia. Ask a Singaporean how they're doing, and most will say 'okay lor.' Not great, not terrible. Just okay. So this World Happiness Day, what's missing in our community that we're not feeling it? Find out more 👉 https://tp.kindness.sg/4cSX4kU

Presence over Performance: Lessons from Everest Base Camp At 5,364m, no signal, no audience, just the mountain's honest question: Why are you here? Not on the mountain, but in this life, in the roles you carry. Here's what our writer learned 👉 https://tp.kindness.sg/4sHQ12X

A Mum’s Worry That Became a Movement This International Women's Day, learn how one Singapore mum went from concerned parent to community changemaker.  Find out more 👉 https://tp.kindness.sg/4rNtx0w

Pulau Brani: The Island That Celebrated Together Pulau Brani is gone. But three grandmothers still remember what it felt like when the island celebrate​. Find out more 👉 https://tp.kindness.sg/4aGCBNq