Design matters | Product design & Career Management

Designing For Gen Z: Expectations And UX Guidelines There are many myths revolving around Gen Z and how they use tech. Time to take a look at actual behavior patterns that go beyond heavy use of social media. Every generation is different in very unique ways, with different habits, views, standards, and expectations. So when designing for Gen Z, what do we need to keep in mind? Let’s take a closer look at Gen Z, how they use tech, and why it might be a good idea to ignore common design advice and do the opposite of what is usually recommended instead. 📌 Link to the article: https://www.smashingmagazine.com/2024/10/designing-for-gen-z/

How Japanese apps onboard users and how it differs from the West? ⭐ A very curious article from Adapty.io that shows in detail the difference in approach to onboarding users in Japan. Spoiler: If you’re launching an app in Japan, don’t assume your usual onboarding flow will work. 📌 Link to the article: https://lnkd.in/d9muRezd

Testing Visual Design: A Comprehensive Guide Visual design is the first thing users notice when they encounter a digital product like a website or app. It plays a large role in capturing users’ attention, defining brand identity, and creating an emotional connection. Designers often choose visual elements they believe effectively represent specific brand traits. However, since you and your team are not the users, it’s necessary to gather feedback directly from your target audience to assess the effectiveness of your designs. Aesthetic choices, branding, and the impact on user behavior can be assessed through various methods. In This Article: - Visual-Design Testing Methods - Attitudinal Testing Methods for Visual Design - Behavioral Testing Methods 📌 Link to the article: https://www.nngroup.com/articles/testing-visual-design/

How To Empathize With Your Users Empathizing with your users creates successful products. So here are some design tools and tips to help you strengthen your user empathy and enhance your UX research. This guide will help you know when to apply user empathy to your design process, what tools to use, and why it is beneficial to understand your users when designing products. 📌 Link to the article: https://usabilitygeek.com/how-to-empathize-with-your-users/

10 Crucial UI/UX Metrics Every Start-up Should Be Tracking Building a startup from scratch is a huge challenge, and creating a product you believe in is a big achievement. But success doesn’t stop there. Ensuring your product thrives requires a strong grasp of UI/UX metrics. Think of these metrics as your navigation system in product development, guiding you toward a product that’s not just visually appealing but also highly functional and user-focused. 📌 Link to the article: https://medium.com/kubo/10-crucial-ui-ux-metrics-every-start-up-should-be-tracking-ee6f87af693a

UI Inspiration – Where to Get it From? Collecting UI inspiration is a key part of the creative design process. It helps them stay current with design trends, find innovative solutions to common design challenges, and explore different aesthetics that could improve the user experience. This article tells us what other sources designers can draw inspiration from. 📌Link to the article: https://www.uxpin.com/studio/blog/ui-inspiration/

Это когда созвон начался уже 5 минут назад, а ты еще задерживаешься на предыдущем 🏃‍♂️‍➡️

Создаем новые продукты - фреймворк Double diamond. Опыт Apple, Netflix, Starbucks, Airbnb, IKEA Есть несколько подходов к тому как проводить процессы discovery в продукте. Сейчас я анализирую их все, и первое что попалось это double diamond. Видел несколько кейсов когда компании внедряли этот подход и сумели выстроить discovery на поток. Решил разобраться в этом детальнее и собрал материалы (только самые полезные, 12 ресурсов) по ключевым вопросам и конечно же примеры: Что такое double diamond Как его применять Как его внедрить и как это делали знаменитые компании #podbiratel #productmanagement #discovery

iOS App UI/UX Design Guidelines: You Must Follow in 2024 Designing an Engaging and effective user interface (UI) and user experience (UX) for an iOS app is not just about making it look aesthetically pleasing—it’s also about creating an intuitive and seamless user journey. In this article, we will explore the crucial UI/UX guidelines that every iOS app must follow to ensure user satisfaction, improve engagement, and ultimately drive success. 🔗 Article link #ios

Neurodesign: 7 Tips for Deeper Emotional Engagement In this article you will find 7 tips with examples to increase user engagement. 🔗 Article link

What is product thinking and why it matters? Product thinking is where UX design and product management intersect to deliver outcomes that create value for the organization and its users. There are several frameworks for product thinking, but the underlying concept is always the same–finding a problem-solution fit with clear goals and measurable KPIs for a successful product. Whether you’re a startup or a multinational organization, developing a product-thinking mindset is crucial for modern product development and its highly competitive landscape. Some variation of what you plan to build already exists. It’s about identifying problems and opportunities competitors haven’t seen or aren’t fulfilling. 🔗 Article link

Responsive design vs. Adaptive design: What’s the best choice for designers? Google has always recommended responsive web design (RWD), especially after rolling out a big update on 4/21/15 which ranked mobile-friendly sites higher. It doesn’t specify in the update that you must use responsive design though, just that a site be accessible on mobile, with good UX and performance. With that in mind, let’s examine the pros and cons of adaptive and responsive design with regards to performance and UX design. 🔗 Article link

Double Diamond Design Process – The Best Framework for a Successful Product Design The Double Diamond design process is a widely used methodology for identifying a problem and developing a solution. This outcomes-based framework encourages creativity and innovation while focusing on the core issue and its impact on end-users. 🔗 Article link #doublediamond

How to Design for Apple Vision Pro With Apple revolutionizing how designers conceptualize and create digital products, it’s necessary to start discussing how to design for Apple Vision Pro. Apple Vision Pro expands the canvas from the limits of 2D screens to infinite 3D space. Designers have always aimed to integrate design functionality and aesthetics seamlessly with their surroundings and nature. Still, a gadget connecting digital products with the real world brings this concept to another level. If you’re curious about how to design for Apple Vision Pro, you’re in the right place — keep reading! 🔗 Article link #apple #applevisionpro

Небольшой опрос для читателей канала (тех, кто тут остался после долгого перерыва) В ближайшем будущем планируется переход исключительно на англоязычные статьи. Все же там гораздо больше интересного и свежего. Будет ли вам удобен такой формат?

Как описать методологию исследования: гайд с примерами и шаблонами «Грамотно написанная методология — половина успеха исследования», — считает Аня Хахо, UX-рисёрчер в OSOME. Аня рассказала, на какие два главных вопроса должна отвечать хорошая методология, объяснила, какие задачи она решает, и поделилась полезными списками и шаблонами, которые сэкономят вам время. Из статьи вы узнаете: ▫️Что такое методология исследования ▫️Почему важно описывать методологию ▫️Как написать методологию исследования ▫️Что мы исследуем ▫️ Как мы будем исследовать ▫️Пример методологии исследования ▫️ Шаблоны для описания методологии 🔗Ссылка на статью #исследования #ux

Новости про GPT-4o? Не смешите! Свежий апдейт Figma подарил нам создание разделителя 😮 #figma

7 ключевых показателей юзабилити, которые помогут получить ценную информацию о пользователях Из статьи вы узнаете: ▫️Что такое показатели юзабилити? ▫️Типы показателей юзабилити ▫️Почему важно измерять показатели юзабилити? ▫️Преимущества отслеживания показателей юзабилити ▫️Ключевые метрики юзабилити и способы их расчета ➡️Ссылка на статью #метрики

ManyPixels Огромная библиотека бесплатных векторов. Доступны форматы PNG и SVG, использовать можно также в коммерческих целях. Удобный фильтр по тематике и цвету. ➡️Ссылка на ресурс #ресурсы