Owner 1win

Alright guys, keeping the tradition going. Since launching Betwave, I've been posting my UFC predictions there, so you can always follow my profile there UFC 330 is coming up, and the main event of the night is Islam's title defense against Garry. I already posted my take on it, but I'll say it here too. How can you even beat a guy who does nothing but train day in and day out? H-o-w 🙂 We all know whose training style this is and where it leads, and I think this is just another win for Islam. But if you have even one strong argument for why Garry could win - I'll be waiting for you in the comments on my prediction post (I'm truly curious what that could even be)

😌😌😌 Back then, our concierge service organized a trip to the FIFA World Cup for our VIP players - one of whom was UFC fighter Petr Yan. Not gonna lie, we work very hard to make our concierge service the strongest in the market. And very soon I'll be sharing news about updates to our VIP loyalty program. You'll learn more about the tiers, privileges and how to join us on exclusive trips to the biggest events around the world. Jacuzzis included.

The main danger of leadership is believing you're already out of reach But the champion is the easiest target. When you become number one, you automatically become the center of attention. Everyone chasing you studies your patterns, your decisions, your strengths, and your weaknesses in detail. They have something you don't - complete information about you. While you take your position for granted and bask in your success, they spend their time studying you and honing their skills. The best defense of leadership is to see your position not as a finish line, but as a starting point for the next move. To be better than yesterday. To demand more from yourself than ever before. Because someone who keeps growing and evolving is unpredictable by nature. You can't prepare for them - they don't even know what they'll be like tomorrow. Only the paranoid survive. The ones who never let their guard down, even when standing on the highest pedestal. That's why the only healthy response to leadership is to never consider your position finally conquered and to keep a healthy fear of losing it.

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Over the years, partners, brand friends, and people encountering us for the first time have consistently said the same thing: our visual identity is one of the strongest in the industry. It showed in everything - from clothes to booths at conferences and the overall approach to design. Our merch was taken within minutes, and employees regularly received messages asking for help to get certain items - even though none of this merch was ever created for sale. At some point, it became obvious: people don't just want to interact with the brand - they want to become a part of it. That is exactly why, next month, we are launching the 1win Store clothing brand. Behind the project is a team with extensive experience in clothing development. If you check out the project CEO Adele's account, you can see the entire journey of building the store from the first sketches to the final campaign photoshoots. The team personally flew to factories, oversaw production and sample development at every stage for over a year. But today, we’re on the home stretch, which means the first drop of our collection is coming very soon.

Our ambassador Gable Steveson is actively preparing for the tournament, and on July 11 he will have his first fight in the UFC - a very telling moment in his career. For me, Gable is arguably one of the most interesting fighters to have joined the UFC in recent years. An Olympic champion, one of the most talented wrestlers of his generation, and, as many have long said, a future UFC star. When we first saw him in training with Jon Jones, it immediately became clear how much he stands out from the rest in the octagon - as a new-generation heavyweight fighter: big, powerful, and at the same time, importantly, fast and very mobile. This kind of profile always creates the feeling that his ceiling has not yet been reached. I suppose the organization itself understands this no less well than we do - there are very few athletes like this on the market. What we're seeing is rare in this sport: the 'future star' status usually comes after years, but Gable earned it even before his debut fight. So let's make sure to support him - July 11 marks the start of a potentially big story in the UFC.

I want to tell you a story My friend, who is also our COO, gave me a cat. When she was still very small, she fell in love with a street alpha cat that I used to feed. As soon as the cat grew up a little, a real love began between them, and soon they had four wonderful kittens. What's amazing is how she approached the choice of her first home - she built them a bunker-shelter right in the armchair, using whatever materials she could find. When they grew up a little, I brought them to the office, and now the guys are taking them home. So while you're trying to work, the kittens, like little Godzillas, are destroying the entire office. Great antistress 🏃‍♀️

Water usage has become one of the main topics in the discussion about AI data centers. According to a new UN report, by 2030, data centers will consume 945 TWh of electricity - almost three times more than Pakistan, Bangladesh, and Nigeria combined. That's 650 million people. The water footprint - 9.3 trillion liters of water per year will go toward cooling and electricity generation. That's enough to cover the basic domestic needs of 1.3 billion people - nearly the entire population of sub-Saharan Africa. The overall global demand for water is, perhaps, not the main problem. But water usage near these data centers is a real problem for those who live nearby. 40% of the world's data centers are located in regions of high or extreme water stress. And the demand for water for cooling peaks exactly in summer - the same moment when farmers and local residents are already facing drought and shortage. The report reminds us of the old Jevons paradox: when a technology becomes more efficient and cheaper, people use more of it, and total resource consumption only rises instead of falls. We've already been through this with coal and plastics - each time, efficiency didn't reduce consumption; it accelerated its growth by lowering the barrier to entry. With AI, the same dynamic applies: chips become more efficient - video generation grows. The water footprint of a single query goes down - the number of queries multiplies. A model is trained to be more efficient - and immediately a thousand new models are launched on top of it. But the trend is clear: water is becoming as strategic a resource for building data centers as cheap electricity once was. And businesses whose "digital" products sit on physical infrastructure will increasingly have to prove that their growth doesn't leave neighboring cities without water.

Don't read biographies of successful people. Read biographies of people who think like you. Every person has a unique cognitive structure. And success is built through it, not despite it. A biography of someone with your MBTI type is a mirror. You see how their natural traits worked for them - and start to understand how yours can work for you. A biography of a different type has the opposite effect. You read Branson and think you need to become an extrovert. You read Jobs and try to copy his management style. In the end, you spend years trying to become someone else and it still doesn't work. Because thinking can't be copied. You either have it or you don’t. INTJ-like figures: Musk, Newton, Darwin. They all share the same cognitive structure: systems thinking, zero tolerance for pointless rules, and the ability to hold complex models in their heads. But ask them to work like an ISTJ, where you need to follow clear protocols and processes - they'll go crazy with boredom. ESTPs live in the present. Can they build a 20-year system like Musk's plan with SpaceX to colonize Mars? No. This type is strong where quick action is required: negotiations, crises, and moments when every second counts. ISTJs are strong in systems, processes, and discipline. Bezos had his famous "6-page memos" before every meeting. Can he make a decision in 30 seconds, without analysis or data, the way an ESTP would? He's not built for that type of thinking. Every type is unbeatable on their own territory and helpless on someone else's. Find your people, those who share your type of thinking - and read only them. Look at the others with interest, write down their quotes - but don't try to be like them.