MARKETING-INTERACTIVE

Meet Niles, the croc putting a face to Crocs🐊 The mascot was unveiled as Crocs gears up for its 25th anniversary in 2027, as the brand looks to deepen its relationship with consumers beyond individual product launches and collaborations. 👉🏽https://tinyurl.com/mpmjhrz8

Etiqa Insurance Singapore appoints new CEO👥 Soh's appointment comes as Etiqa looks to strengthen its distribution capabilities and ecosystem partnerships, while developing new solutions around protection, savings and financial wellness. 👉🏽https://tinyurl.com/yvddz28u

Colgate taps BTS's j‑hope as APAC face of new whitening toothpaste🦷 J‑hope will also headline Colgate's major new launch campaign across APAC, aiming to inspire consumers to unlock their most confident selves. 👉🏽https://tinyurl.com/356hsun8

Malaysia Airlines picks cycling champion Azizulhasni Awang to ride with🚴🏽 Malaysia Airlines is giving five cyclists the chance to join Azizulhasni Awang for an all-expenses-paid cycling experience in Melbourne. 👉🏽https://tinyurl.com/262z86tt

McDonald’s SG embraces Japanese game show style for Samurai burger return🍔 The fast-food giant is turning the return of its fan-favourite 'Samurai burger' into a Japanese game show experience, complete with giant chopsticks, moving walls and cash prizes. 👉🏽https://tinyurl.com/4s938b22

Coca-Cola regional head of customer development departs📣 Her remit spanned commercial strategy, strategic customer partnerships, revenue growth management, portfolio optimisation and execution. 👉🏽https://tinyurl.com/nha48nac

Instagram refreshes its wordmark, gets the internet (and brands) talking🤔 "If you’re going to change something as recognisable as your logo, I think there needs to be a pretty good reason for doing it." 👉🏽https://tinyurl.com/mr23wvyj

☀️News for your morning☀️ News Luckin Coffee gives Merdeka a folklore-fuelled caffeine kick🧟‍♀️ 👉🏽https://tinyurl.com/2zj4myv2 Awards Google and Sight clinch top honours at Marketing Events Awards 2026🏆 👉🏽https://tinyurl.com/nhazwf6z Tune In Gen Z perspectives: New agencies, new interiors and National Day's AI reality check🎙 👉🏽https://tinyurl.com/4mh66s9m

☕️Get comfy for your Sunday scrolls Why POP MART is putting its IP on the menu🍴 👉🏽https://tinyurl.com/3w452ynd Is your brand caught in the AI slop? Consumers are taking notice🤖 👉🏽https://tinyurl.com/32b9kyb2 MARKETING CONNECTED podcast🎙 👉🏽https://tinyurl.com/2s3m2ncr

MINISO takes Sanrio on a sun-soaked SEA summer tour☀️ The pop-up tour transforms seven retail destinations into summer-themed experiences built around Sanrio’s best-known characters. 👉🏽https://tinyurl.com/3swapfkp

Singapore after dark? STB and Grab say don’t call it a night🇸🇬 The campaign aims to broaden visitor activity across Singapore while driving spending towards more precincts, attractions and local businesses. 👉🏽https://tinyurl.com/454xk5r5

Merdeka 118 wants a place in KL’s heart, not just its skyline🏙 The film centres on the idea of Merdeka 118 Precinct as a place where Malaysia's past, present and future converge, drawing on its location near the birthplace of the country's independence while presenting the precinct as a destination for a new generation. 👉🏽https://tinyurl.com/3tmh5f73

Can Tan France make your living room the best dressed in the house?🏠 The Singapore furniture brand has teamed up with the fashion designer and television personality for his first-ever furniture collection, marking Castlery's first designer collaboration. 👉🏽https://tinyurl.com/4pt36v8u

HK and MY ink deals to drive cross-border investment🤝 Under the new agreement, HKGCC and NCCIM will leverage their expansive networks to drive cross-border business and sustainable economic growth. 👉🏽https://tinyurl.com/43such3y

Taman Safari picks agency for regional KOL campaign👥 The content strategy focuses on play, discovery and conservation, showcasing wildlife encounters, family experiences, education and Bali’s cultural appeal. 👉🏽https://tinyurl.com/2cnpteh6

LG frees up people's minds with new global campaign🌍 The initiative explores how LG’s AI can lighten the invisible mental load of everyday life by silently automating routine demands. 👉🏽https://tinyurl.com/8wjtwhwy

Gen Z perspectives: New agencies, new interiors and National Day's AI reality check🎙 This one's a real showstopper. 👉🏽https://tinyurl.com/4mh66s9m

Pocky wants a seat at Singapore’s breakfast table☕️ The launch forms part of the brand's "Pocky-Tiam" campaign, which draws inspiration from Singapore's kopitiam culture and its role as an everyday gathering point across generations. 👉🏽https://tinyurl.com/y9aehtwr

Luckin Coffee gives Merdeka a folklore-fuelled caffeine kick🧟‍♀️ The campaign brings together Malaysian-inspired coffee creations, original animated content and limited-edition merchandise. 👉🏽https://tinyurl.com/2zj4myv2

How Shake Shack and Sentosa are serving wellness with a side of burgers🍔 Dubbed "Shack summer wellness", the event marks the burger chain's latest push to create experiences beyond dining and build connections with consumers through lifestyle-led activations. 👉🏽https://tinyurl.com/ypyh2se2