HayaSebat Marketing & Branding

It was a privilege for HayaSebat Marketing & Branding PLC to deliver our first engagement with NIB International Bank on Marketing Strategy and Brand Management. This was more than a conventional training. Bringing together professionals from Marketing & Branding, Digital Banking & FinTech, IFB Sales & District Support, and District teams created an excellent opportunity for cross functional learning, collaboration and alignment. Our two day engagement focused on strategic marketing, customer centricity, brand positioning, digital marketing, business growth, customer acquisition, brand experience and turning strategy into execution. As NIB continues its transformation journey, connecting strategy, people, technology, customer experience and brand will be increasingly important for sustainable growth and competitiveness. We sincerely appreciate the NIB leadership and team for the opportunity. For HayaSebat, this marks the beginning of what we hope will be a strong and impactful relationship with NIB International Bank. More collaboration. More learning. More impact. Instagram | Facebook | LinkedIn | YouTube | Website

Ethiopia Has Lasted Three Millennia. Its Companies Barely Last One Generation. Why? Check out a new article by our CEO, Aschalew Tamiru, titled “Ending the Curse”, featured in the August 2026 edition of Ethiopian Business Review. The article explores why Ethiopian companies struggle with long-term sustainability and what it takes to build businesses that endure across generations. Read the full article for more insights. Instagram | Facebook | LinkedIn | YouTube | Website

ባለህ አቅም ፤ ባለህበት ቦታ ፤ የምትችለውን አድርግ። - ቲዮዶር ሩዘቬልት Instagram | Facebook | LinkedIn | YouTube | Website

መልካም ሰንበት ይሁንልዎ! Instagram | Facebook | LinkedIn | YouTube | Website

ጁምዓ ሙባረክ! Instagram | Facebook | LinkedIn | YouTube | Website

The best brands don’t talk about themselves—they talk about the people they serve. Because when customers feel seen and valued, they stay. Work with us to build a brand that puts people first. Instagram | Facebook | LinkedIn | YouTube | Website

መብረር ካልቻልክ ሩጥ፤መሮጥ ካልቻልክ ተራመድ፤ መራመድ ካልቻልክ ተንፏቀቅ፤ነገር ግን በምታደርገው ነገር ሁሉወደፊት መራመድህን መቀጠል አለብህ! - ማርቲን ሉተር ኪንግ ጁኒየር Instagram | Facebook | LinkedIn | YouTube | Website

መልካም ሰንበት ይሁንልዎ! Instagram | Facebook | LinkedIn | YouTube | Website

እንኳን ለፆመ ፍልሰታ አደረሰዎ! የበረከት ፆም ይሁንልዎ Instagram | Facebook | LinkedIn | YouTube | Website

ጁምዓ ሙባረክ! Instagram | Facebook | LinkedIn | YouTube | Website

Color is a memory trigger. Some brands are recognized instantly—not just because of their logo, but because of their colors. Studies suggest that strategic use of color can improve brand recognition by up to 80%. When used consistently, color becomes one of the strongest cues people associate with your brand. Work with us to build a brand that stays in people's minds. Instagram | Facebook | LinkedIn | YouTube | Website

ጊዜ ከሁሉ የበለጠ ውስን ሀብት ነው፤እሱን ካላስተዳደርክ ሌላ ምንም ነገርበትክክል ማስተዳደር አትችልም! - ፒተር ድሩከር Instagram | Facebook | LinkedIn | YouTube | Website

መልካም ሰንበት ይሁንልዎ! Instagram | Facebook | LinkedIn | YouTube | Website

ጁምዓ ሙባረክ! Instagram | Facebook | LinkedIn | YouTube | Website

A brand isn't built in a day—or by a single project. It grows through every consistent interaction, every promise kept, and every positive experience. Marketing may win attention today. Branding earns preference for years to come. Work with us to build a brand that grows in value over time. Instagram | Facebook | LinkedIn | YouTube | Website

We are delighted to announce that HayaSebat Marketing & Branding PLC successfully delivered a high level Attitudinal Transformation for Excellent Service Quality training for the management team of Zemen Insurance. The practical training was facilitated by Aschalew Tamiru, Co-Founder & CEO of HayaSebat Marketing & Branding PLC, who shared his two decades of hands on experience in marketing, customer experience, salesmanship, branding, leadership, and finance. As part of the program, the CEO of Zemen Insurance awarded copies of the book "ደንበኛ ይቅደም (Customer First)" authored by Aschalew Tamiru to the best performing managers in recognition of their participation. We sincerely thank the leadership and management team of Zemen Insurance for their partnership and commitment to building a customer centric culture. We are proud to contribute to developing organizations that deliver exceptional service experiences and create lasting value for their customers. Instagram | Facebook | LinkedIn | YouTube | Website

We’re pleased to share the successful completion of the high level Branding and Customer Experience training for Nyala Insurance Management team. The program focused on strengthening participants' understanding of strategic branding and delivering exceptional customer experiences through practical, real world approaches that can be directly applied in their day-to-day responsibilities. The sessions were led by Aschalew Tamiru, Co-Founder and CEO of HayaSebat Marketing & Branding PLC, drawing from his extensive experience in finance, marketing, branding, leadership and customer experience. We appreciate the commitment shown by the Nyala Insurance management team and wish them continued success in strengthening their brand and customer experience. Instagram | Facebook | LinkedIn | YouTube | Website

ሠው ማለት የአስተሳሰቦቹ ብዜት ነው የሚያስበውን ነውና የሚሆነው! - ማህተመ ጋንዲ Instagram | Facebook | LinkedIn | YouTube | Website

እንኳን ለመልአኩ ለቅዱስ ገብርኤል ዓመታዊ በዓል አደረስዎ! መልካም ሰንበት Instagram | Facebook | LinkedIn | YouTube | Website